This Week’s SAP News: Innovation and Strategy

SAP doubles down on tech innovation with two big moves: a strategic partnership with the Ryder Cup to upgrade the fan experience in golf, and the launch of ADVANCE with Accenture—a powerful new offer to fast-track digital transformation for growing companies.

SAP is shaking things up at the Ryder Cup

SAP just signed a global deal with the Ryder Cup, the legendary team golf tournament between Europe and the U.S., to take fan engagement to the next level at the 2025 event in Bethpage, New York, and in 2027 at Adare Manor, Ireland.

They’re bringing in their cloud tech to centralize data, personalize content, and boost digital interaction. Fans can expect a more connected, seamless experience tailored to what they like. SAP will also be front and center on the course, on digital platforms, on TV, and across social media.

SAP CEO Christian Klein said the partnership is all about “delivering a more personalized experience for every golf fan.” And Guy Kinnings, CEO of the European Tour Group, added, “The Ryder Cup has led the way in using tech to bring fans closer to the action—SAP will help us take that to the next level.”

This move cements SAP’s role as a major player in sports tech innovation, kicking off a new era for high-profile sporting events.

Read the full story here: Link to full article

ADVANCE: SAP and Accenture team up to fast-track digital transformation

SAP and Accenture just rolled out ADVANCE, a joint initiative aimed at helping mid-sized businesses—with up to $5 billion in annual revenue—move to the cloud and become smarter, more connected, and more resilient.

Here’s what ADVANCE brings to the table:

• Rapid business transformation: modernizes key areas like finance, procurement, supply chain, and talent in just 6 to 12 months.
• Out-of-the-box solutions: industry- and function-specific packages designed for predictable results.
• Built-in AI: automated processes with enhanced analytics and decision-making power.
• Scalability and efficiency: lets companies grow fast and adapt to new challenges with ease.

Accenture CEO Julie Sweet said, “This partnership will help companies reinvent themselves, thrive, and grow in a fast-moving world.” SAP CEO Christian Klein added that ADVANCE blends “the strength of the SAP Business Suite with Accenture’s transformation services.”

ADVANCE isn’t just about tech—it’s a full-on strategy to help businesses go digital with confidence and real results.

Get the full scoop on ADVANCE here: Link to full article